Prada Marfa is a permanent art installation by Elmgreen and Dragset on U.S. Route 90 in Jeff Davis County, Texas, about 1.4 miles northwest of Valentine and 26 miles northwest of Marfa. Ronald Rael and Virginia San Fratello assisted as architects. Prada allowed use of its trademark, but Michael Elmgreen says Prada did not commission the work. It was completed on October 1, 2005, for $120,000.
The artists call it a pop architectural land art project. It is a freestanding replica of a Prada storefront, 15 by 25 feet (4.6 by 7.6 m), built of adobe bricks, plaster, glass and an aluminum frame. The door does not work, and two windows display real Prada goods.
Visitors leave business cards on a ledge under small rocks. In 2014 the Texas Department of Transportation reclassified it as a museum. The article states no access rules.
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