The Newborn Monument is a typographic sculpture in front of the Palace of Youth and Sports in Pristina, Kosovo. Kosovar designer Fisnik Ismaili created it with the agency Ogilvy Kosova. It was unveiled on February 17, 2008, the day Kosovo declared independence from Serbia. Crews built it in about ten days.
The sculpture spells the word Newborn in block capitals in the DIN Black typeface. It is about 79 feet (24 meters) long, 10 feet (3 meters) high and 3 feet (0.9 meter) deep, and it weighs about 9 tons. It was originally painted yellow.
It later received new paint jobs showing the flags of states that recognize Kosovo, with a new design planned each year on the independence anniversary. The letters were rearranged by July 2023. It won a Silver Clio, a Cannes Gold Lion and a Golden Drum Grand Prix in 2008.
Comments